Writing a book as an entrepreneur.
View PDF | Print View
by: radhasoami
Total views: 50
Word Count: 590
As an aspiring or an established entrepreneur, you are an
expert in something, but does the rest of the world know? You have a wealth of
information, experience and knowledge that you can package into a book that will
benefit others. This truly is the information age and people want to know what
you know.
1. A book will give you unbelievable credibility, which
increases the respect you will receive from customers and business associates.
Wouldn’t you be more likely to purchase widgets from the business person who
wrote the book on widgets? New customers are more likely to take advice from,
or purchase the services/products from, an established author. Many consultants
increase the levels of their business simply by writing a book on their area of
expertise.
2. The typical business person might run into roadblocks
when seeking media recognition and publicity for their product or service
because the media tend to see this kind of exposure as advertising. However,
books receive exposure in the form of reviews or features all the time. Books
make great print stories and authors make great featured guests on radio and
television shows. Sure beats pulling together an advertising budget.
3. Writing a book gives you instant expert status. If you
wrote the book, you are now seen as the authority on that subject by others.
And you are! You will have now proven that you know what you are talking about.
You will show, in writing that you know your business area inside and out.
4. Most entrepreneurs love to hear that publishing a book
can easily lead to increased fees. People will pay more to work with an
established expert then someone who seems less established in a business. Your
book has just given you instant added credentials. It would be nice to add
“author of…” behind your name, wouldn’t it?
5. If you are not already a consultant, a book along with
your proven expert status could bring you new consulting opportunities where
you can bill for your time to educate, speak to and work with other companies
and individuals helping them succeed through what you know.
6. If you have a service business or you are selling
products already, a book will allow you to add a product to your existing
business. Expanding your line is never a bad thing and will open up all kinds
of doors in your marketing plan.
7. If you are not already on the internet (and you should
be, but that is another article), you can add online marketing to your
marketing plan with your book. There are loads of places to sell your book
online and having an information product to offer will give you a second stream
of revenue with huge potential.
8. Expanding your marketing opportunities and focusing on
opportunities for residual income is what you should be focusing on as an
entrepreneur. Quit trading your hours for dollars and start working smarter.
Your own book will be a complement and a supplement to your
current business. It will also mean an additional source of revenue added to
your bottom line. I would be willing to bet that you have thought of writing a
book at some point in your career. Almost every single person has. Use your
passion. Take your knowledge, package it and sell it. People are willing to pay
for what you already know.
About the Author
www.infozabout.com
www.publishing.infozabout.com
Rating: Not yet rated
