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1: Four Ways to Put Your Customer at Ease
With all the warnings customers get from 20/20, consumer reports and their local credit union about deceptive sales practices and "hidden profits" dealers make in the F&I department.

2: Hitting Home Runs in F&I
Excelling in F&I means you're skilled in several areas. Being a strong closer may mean more products sold, but having weak needs discovery skills translates into higher charge-backs and low CSI scores.

3: Market Your Business By Analyzing The Figures
Lots of business owners say grandly they like to add new customers every day but in my view that is a sentiment we would all agree with and not a concrete plan. The question is HOW to get more custome

4: Which Marketing Strategies Should You Throw Into Your Marketing Mix?
What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe – this much of X, and that much

5: Viral Marketing: Is It A Good Advertising Idea?
The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the

6: What Is Pay Per Click Advertising?
The most affordable form of advertising available to businesses today, pay per click (PPC) advertisements create leads that help customers find websites with the products or services they're intereste

7: The Importance Of Niches When Positioning Your Business
A book was published recently, and received great acclaim, entitled "Niche and Grow Rich". What a brilliant title! It is a play on the title of Napoleon Hill's famous book "Think and Grow Rich" which

8: How to Find Great Deals on Used Farm Equipment
As with most things, when purchasing items, cost is a major consideration and farmers like any other businessmen are keen to cut down on costs wherever possible. These days second hand plant is as pop

9: 10 Tips to Buying Used Farm Equipment
Here are some tips worth bearing in mind when purchasing used farm equipment. 1. Play by the book Your best indicators of value on newer equipment are book values and number of hours on the clock, b

10: Advertise and Market to Students for Better Returns
Surveys conducted recently show that spending by students amounted to more than $145 billion this year and nearly $30 billion of that was discretionary spending. What is more, student spending is incr


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